Overview
Branding
Graphics

Ode To...

Role:
Graphic Designer
Project Type:
Graphic Design, Branding
Tools:
Adobe Photoshop, Adobe Illustrator
Timeline:
2 Weeks
Team:
Solo!
Overview

What is Ode To...?

Ode To... reimagines classic cocktails, spirit-free. The label system uses painterly textures and natural colour to feel made-by-hand yet shelf-ready. A stable grid and type scale anchor the brand; palette logic and ingredient cues differentiate each flavour.

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Three Ode To... can mockups fanned out
Branding

Identity system

  • System: Flexible label grid with fixed typography. Colour and texture vary so new flavours slot in without breaking cohesion.
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  • Palette logic: Each SKU’s palette cues its reference cocktail. Examples: soft blush for Pear-tini, golden yellow for Fig Gimlet, burnt orange for Earl Grey 75.
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  • Texture: Hand-painted backgrounds nod to vintage still life. Ingredient illustrations help with quick recognition at shelf distance.
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  • Type: An elegant serif brings romance; a utilitarian sans provides structure. Hierarchy covers product name, variant, tasting notes, and the alcohol-free callout.

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    Graphics

    Illustrations & Dielines

  • Illustration set: Simple ingredient marks sized to work from social tiles to 1:1 print scale.
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  • Production: Print-ready dielines (bleeds, varnish areas, and safe zones) delivered to the bottler; color targets specified for coated stock.
    • Ode To... Pear-tini can label, blush palette with pear motifsOde To... Fig Gimlet can label, golden background and fig motifOde To... Earl Grey 75 can label with burnt-orange background and bergamot motifs