Overview
Branding
Graphics

Ode To...

Role:
Graphic Designer
Project Type:
Graphic Design, Branding
Tools:
Adobe Photoshop, Adobe Illustrator
Timeline:
2 Weeks
Team:
Solo!
Overview

What is Ode To...?

 

Ode To... reimagines classic cocktails, spirit-free. The label system uses painterly textures and natural colour to feel made-by-hand yet shelf-ready. A stable grid and type scale anchor the brand; palette logic and ingredient cues differentiate each flavour.

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Three Ode To non-alcoholic cocktail cans displayed on podium blocks against a textured blue background.
Branding

Identity system

 
  • System: Flexible label grid with fixed typography. Colour and texture vary so new flavours slot in without breaking cohesion.
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  • Palette logic: Each SKU’s palette cues its reference cocktail. Examples: soft blush for Pear-tini, golden yellow for Fig Gimlet, burnt orange for Earl Grey 75.
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  • Texture: Hand-painted backgrounds nod to vintage still life. Ingredient illustrations help with quick recognition at shelf distance.
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  • Type: An elegant serif brings romance; a utilitarian sans provides structure. Hierarchy covers product name, variant, tasting notes, and the alcohol-free callout.

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    Graphics

    Illustrations & Dielines

     

    Illustration execution:
    Ingredient illustrations were designed to a consistent scale and framing so they could be placed reliably across label variants without disrupting layout or hierarchy.

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    Design within constraints:
    Artwork and typography were composed directly within the dieline, accounting for wrap, seam overlap, and safe areas. This ensured key elements remained visible and balanced once applied to the bottle.

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    Final deliverables:
    Each flavour was delivered as a complete, print-ready dieline with all required measurements and layout considerations in place.

    Flat layout of the Ode To Pear-tini can label design, showing front and back artwork, typography, and product information.
    Flat layout of the Ode To Figlet can label design, including illustrated front label, ingredients, and nutritional information.
    Flat layout of the Ode To Earl Grey 75 can label design, displaying front illustration, flavour name, and supporting text.

    Mockups

    Floating mockup of the Ode To Figlet non-alcoholic cocktail can on a yellow background, displaying front, back, and side label views.Floating mockup of the Ode To Pear-tini non-alcoholic cocktail can on a soft pink background, highlighting the illustrated front label and typography.Floating mockup of the Ode To Earl Grey 75 non-alcoholic cocktail can on a warm orange background, showing front and side label details.Three poster mockups displaying Ode To non-alcoholic cocktail cans for Figlet, Pear-tini, and Earl Grey 75, each styled with corresponding fresh ingredients and soft directional lighting, with the text “0% Alcohol. 100% Delicious.”Lifestyle scene showing multiple Ode To non-alcoholic cocktail posters against a wall, styled as a brand display.
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